Idea of the month: Slow-Mo video
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There are very few lines at a wedding in which guests are happy to stand: First, they line up to congratulate the newly wedded couple. Next, if there's a buffet at the reception, they line up for food. And now a new trend will have guests lining up with excitement: the Slow-Mo video booth.
What is Slow-Mo video? A video camera set up inside a booth records guests who enter -- for about 5 seconds -- with props such as confetti, rose petals and fake dollar bills. The footage is slowed way down and edited so that each guest has an appearance on the slow-moving (but very fun-to-watch) video that will ultimately be shared as a disk or thumb drive with the bride and groom.
This wedding trend started on the West Coast, but has slowly made its way to the tri-state area. A New-York based company called SlowMO Party opened in October 2013 and has been gaining traction ever since. When asked why this product is such a hit with brides, founder and chief creative officer Johnny Tsang said, “It’s a very new trend, and a lot of our brides and grooms love to see their family members in a fun light. Imagine your grandparents, uncles, and aunts doing fun, crazy things -- throwing confetti in the air and flipping their hair back and forth. It’s something creative and a little bit silly.” Christie Ling, director of sales and marketing, says that SlowMO Party "talks to brides about what they want in terms of video coverage -- many of our brides are now turning to Slo-Mo video footage instead of regular video.” This trend is so up-and-coming that it’s giving the traditional video footage of a wedding a run for its money! Basic packages typically start at $900 and can be built up from there.
A big plus that Slow-Mo video offers guests (aside from some fun spotlight time): SlowMO Party allows the couple and their guests to view the footage immediately after it's recorded. An even bigger perk for the newlyweds: the option of having all the footage edited that same day, so it can be taken home and watched on your wedding night.
So what’s cooler than having footage of your guests laughing, smiling and throwing confetti in slow motion (to the soundtrack of your choosing) and taking it home with you on the night of your wedding? I’d look into it, but I'm too busy watching these Slow-Mo videos here.