Super Bowl inspires gridiron glam
Super Bowl fever has hit the fashion world. Designers are churning out sporty gear, and retailers are hosting special events, all designed to win over football fans in the days leading up to Super Bowl XLVIII on Sunday.
Bloomingdale's scores big points with its haute helmet charity auction, enlisting 48 top designers to dream up some not-so-standard headgear -- from Nicole Miller's gridiron garden helmet to Diane von Furstenberg's leopard print and Dennis Basso's furry Mohawk -- now on display in the windows of the 59th Street flagship in Manhattan. All net proceeds from the auction (which runs now through Feb. 5 at bloomingdales.com) benefit the National Football League Foundation, a nonprofit supporting youth football safety.
The retailer is also serving up Junk Food tees and sweats for men and women emblazoned with your favorite team's logo, and Super Bowl branded glasses, grilling tools and other essentials for your game day party.
Over at Macy's Herald Square, you'll find a massive, 38,000-square-foot NFL pop-up shop on the fourth floor, while local Macy's stores offer team-logo tees, hoodies, caps and sleepwear.
Saks Fifth Avenue hosts a charity brunch and fashion show on Friday, Jan. 31 at its Manhattan flagship, donating a portion of proceeds to Off the Field, the nonprofit NFL players' wives association that funds hospitals and children's groups.
Of course, come game day, some shoppers won't have to leave the couch, thanks to H&M, which makes history with a 30-second Super Bowl TV commercial for David Beckham bodywear -- for the first time, fans watching on select Samsung Smart TVs will be able to buy items from the ad instantly through their TVs via a new "t-commerce" platform.
With opportunities like this, fashionable fans will have scored before the Denver Broncos or Seattle Seahawks make their first touchdown.