Shop Talk

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Rebecca Minkoff launches do-good denim shop

Rebecca Minkoff's new Denim & Tees line helps

Rebecca Minkoff's new Denim & Tees line helps fight hunger among American children. (June 26, 2013) (Credit: rebeccaminkoff.com)

Rebecca Minkoff's ability to turn everyday closet staples into effortlessly cool statement pieces is what has  made her such a hit among the young and trendy, so it's no surprise she has taken the next logical step . . . conquering denim.

The Denim Shop, launched Tuesday at RebeccaMinkoff.com, currently has two styles of skinny jeans, a pair of boyfriend jeans and two styles of shorts, ranging from a washed denim shade to royal blue, black, white and a paisley print, available for pre-order and priced from $88 to $128. 

For every pair bought, a donation will be made to No Kid Hungry, an organization dedicated to providing meals for American children in need. Just one purchase could provide a kid with 20 meals, according to the website.

There are two styles of super soft, vintage-inspired T-shirts, too, $48, that also help the cause while completing that comfy cool weekend look. Look good, do good, feel good. We're into it.

Tags: Rebecca Minkoff

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