Shop Talk

Style and sample sales, fashion and fun.

NYC stores prepare for Super Bowl XLVIII

MetLife Stadium in East Rutherford, N.J. is the

MetLife Stadium in East Rutherford, N.J. is the scheduled host site for Super Bowl XLVIII, and many nearby stores are joining in on the fun. (Credit: AP)

Who says fashion and football don't mix?

Manhattan's top retailers are already preparing for Super Bowl XLVIII's Feb. 2 kick-off at East Rutherford, N.J.'s MetLife Stadium, Women's Wear Daily reports.

So, for those who would rather score a new outfit than a touchdown, or for Giants fans who need some retail therapy to get over this season's shortcomings, here's what to expect:

Bloomingdale's: Bloomie's and the Council of Fashion Designers of America have teamed up to design 48 custom Super Bowl XLVIII helmets, which they will put in a window display at the Lexington Avenue store mid-January. They will also be selling limited-edition NFL and Super Bowl mechandise.

Macy's: Macy's Herald Square store will unveil a 50,000-square-foot NFL shop on its fourth floor in January.

Saks Fifth Avenue: Saks will also open in-store mini shops and special Super Bowl events including a charity brunch and fashion show with NFL players' wives.

Modell's: The sporting goods store will install special window displays and host in-store events surrounding the big game, chief executive officer Mitchell Modell told WWD.

In addition, Broadway between 34th and 47th streets will be transformed into "Super Bowl Boulevard" Jan. 29 - Feb. 2. "The four-day extravaganza will bring together musicians, food and drink, live television broadcasts, NFL autograph sessions and interactive fan events, including a 60-foot toboggan ride that is expected to draw some one million people," WWD says.

advertisement | advertise on exploreli

advertisement | advertise on exploreli