Shop Talk

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Shop H&M's Paris Fashion Week collection at NYC pop-up

This rendering shows the H&M fall pop-up that

This rendering shows the H&M fall pop-up that will open in Manhattan Aug. 22, 2013. (Credit: Handout)

To say it has been an exciting few months for H&M shoppers is an understatement.

First, there was the smoking hot summer campaign featuring BeyoncĂ© and some killer swimsuits. Next, the announcement that Isabel Marant would be launching a coveted designer collaboration come fall. Then H&M finally launched e-commerce in the United States, which included the first-ever access stateside to its extensive home collection.

And now, the affordable retailer will open a pop-up shop at Gansevoort Plaza (Gansevoort Street between Hudson and 9th Avenue) from Aug. 22-24, giving shoppers access to the fall collections for women and men, including what went down the Fall 2013 runway at Paris Fashion Week.

The 2,000 square-foot shop will be open from 12-8 p.m. all three days and will include eight dressing rooms and tunes from DJ Ms. Nix. Shoppers who post self-portraits on Instagram taken at the pop-up, posing in a style from the fall collection (hashtag #HMPOPUP),  will be entered to win one free piece given away at the end of that day.