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Diane von Furstenberg's new collection for GapKids is now in stores
Diane von Furstenberg's second collection for GapKids hit stores Thursday, and the mini wrap dresses, safari-themed tees and colorfully printed denim and leggings make for an even more exciting collection this time around.
"I wanted to really tap into that sense of adventure and discovery that is such a part of youth and really create something fun and exciting," Furstenberg said Wednesday as she celebrated the launch at Gap's Fifth Avenue store in Manhattan, surrounded by little "DVF Explorers" and their moms, who were lusting after the styles.
"Do you think I could make it work?" one mom asked, holding up one of the larger kid-sized dresses. (We couldn't blame her for trying.)
Furstenberg went into the DVF archives to find playful prints inspired by nature and her travels with her grandchildren.
"My granddaughters have such a love of life and adventure and I am inspired by their joie de vivre . . . their playful approach to life," she said.
Furstenberg admitted that designing for the younger set is a bit out of her comfort zone, but said she enjoyed the challenge.
"Designing for women is like designing for yourself and that is easier," she said. " With my designs, they are always very print and color driven, so we start there . . . but with children I think it is a little more playful."
Furstenberg stressed the importance of designing a practical, comfortable collection that was also stylish.
"You can never have too many prints and colors . . . and with children . . . the more practical the better . . . so we really went even farther with the leggings and the tees and the easy pieces that can be part of an everyday wardrobe."
The collection, which is for girls up to age 14, also includes swimwear, espadrilles, a sun hat and a diaper bag. Clothing ranges from $25 to $70 and accessories $15 to $150.
"It is hard to pick a favorite, but I do love the denim and the wrap rompers," Furstenberg says. But what would she pick for the royal baby if Kate and Will have a girl?
"The wrap in the Twigs print is the most classic," she says. "Ultimately it is about inspiring the little girl to be the best version of herself."
GapKids + DVF Explorers is now available at gap.com and at Gap stores worldwide.