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London Fog releases new designer collaboration
London Fog is giving you a reason to look forward to April showers.
The retailer just partnerd with designers Mark Badgley, James Mischka, Chris Benz and Cynthia Rowley to release a new line of rainy-day wear.
The line, priced between $50 and $400, includes unique outerwear and umbrellas from each designer.
"We just wanted to add a touch of glamour to a very practical category of dressing," Mark Badgley said at the line's presentation in NYC, describing the collection's Badgley Mischka black and beige trench coats with gold, studded detailing.
"We also took our inspiration from old Hollywood, which is always an inspiration for Badgley Mischka," added James Mischka, noting that he wanted every woman wearing the designs to feel like a "femme fatale."
While Badgley and Mischka opted for a more classic look, designers Chris Benz and Cynthia Rowley opted to go for more bright, patterned designs.
"You want something that is special that you don't necessarily wear every single day," Benz said of his decision to go with a floral print inspired by Parisian hand-painted wallpaper. "For me, using this great print and having it be bold and graphic made it something to bring out for rainy days -- literally."
And for women who tend to shy away from fashion on rainy days in favor of yoga pants and sweatshirts, Badgley had this to say:
"I don't think you should let it get you down. I think for a lot of women it's an excuse to not have to make an effort, and I think you can. There's nothing more classic or chic than a woman in a trench coat."
The collection is available now at londonfog.com.