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New York & Company hopes to revive its
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New York & Company hopes to revive its low-profile brand with high-voltage Eva Mendes-her new eponymous line features office-to-dinner dresses (about $69 to $79) and smart separates ($32 to $89); at New York & Company stores and nyandcompany.com.(Credit: AP)

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Rihanna, Nicki Minaj, Adam Levine launch fashion lines

Rihanna, Nicki Minaj, Sarah Jessica Parker, Adam Levine and Eva Mendes are among the celebrities dipping their toes in the fashion pool.