Aussie brand Zimmermann brings its edgy-but-feminine take on (Credit: Zimmermann)

Aussie brand Zimmermann brings its edgy-but-feminine take on resort wear to East Hampton this summer.

New stores in the Hamptons

Busy, busy -- that's the retail scene this season in the Hamptons. Yet, for some reason, everything tends to pale in the looming shadow of the Kardashians' pop-up clothing boutique, DASH, to be featured on the E! reality show, "Khloé and Kourtney Take the Hamptons," airing this fall.

The shop has recently landed with more than a bit of controversy at 64 Jobs Lane in Southampton. Some folks are pleased about it, but many fear that the infamous duo (along with rumored visits from highest- profile sister Kim, Kanye West and baby North) will induce the Snooki factor ... remember "Jersey Shore?"

But new shopping options are far from being just about the Kardashians. Morley Quatroche Jr., of the Morley Agency, a real estate broker in Southampton, says, "This has been the most interesting spring in a long time. My forecast for the season is that there are going to be a lot of happy retailers. And I think you've got more retail choices than you've ever had. I'm really tickled." So Kardashians and beyond, here's a look at what's new in the Hamptons this summer.

Lisa Perry

67 Main St., East Hampton; 631-324-7333, lisaperrystyle.com Bam!
(Credit: Lisa Perry)

67 Main St., East Hampton; 631-324-7333, lisaperrystyle.com

Bam! That's the effect that designer Lisa Perry's goods have in this blazingly white space, where the stock includes vividly colored towels, swimwear, cover-ups, beach bags and her own seasonal collections. Perry, whose flagship store is on Madison Avenue, also sells Op Art-inspired tableware and created a capsule collection of Perry's favorite Manolo Blahnik shoes. Hot stuff, except for the cool, yummy PopBars (gelato on a stick) sold from a cart inside the store.

BLOW Hampton

2462 Main St., Bridgehampton; 631-537-8000, blowhampton.com It's $40
(Credit: BLOW)

2462 Main St., Bridgehampton; 631-537-8000, blowhampton.com

It's $40 for a blow-out at this new salon, and you get to choose from an adorable style menu with offerings ranging from "The Jen" (classic) to "The Gwyneth" (polished, smooth and sleek) to "The Blake" (beachy waves). "It's an affordable luxury," says owner Lila Beudert, who encourages folks to hang out coffee- house style, serves complimentary rose wine and plays "great music." Other services include up 'dos -- called "The Audrey," natch.

Bandier

44b Main St., Southampton; 631-488-4304, bandier.com Tired of
(Credit: Jennifer Bandier)

44b Main St., Southampton; 631-488-4304, bandier.com

Tired of the same old, same old when it came to workout wear, Jennifer Bandier stocked her new, year-round store with a curated and interesting selection of luxury, stylish, functional fitness clothing including Adidas by Stella McCartney, Norma Kamali, and Lucas Hugh. The store, sleek and clutter-free, boasts a leggings area ("they're the little black dress or denim of the fitness world," says Bandier), a bra bar and a selection of Nike Flyknit sneakers. Outside of the garb, there are funky, cool sunglasses by Etnia Barcelona and Beats by Dre headphones. Bandier says she wants her shop to be a place that "promotes a positive attitude. I might put up a sign that says 'Leave your negativity at the door.'"

Peloton

53 Main St., East Hampton; 631-745-1379 It's out
(Credit: Peloton)

53 Main St., East Hampton; 631-745-1379

It's out with the baubles, in with bikes at this space, formerly Tiffany & Co. (closed in April), where state-of-the-art stationary bikes feature smooth rides with an HD multitouch console that connects to your home WiFi to deliver live and on-demand studio cycling classes from the best instructors whenever you want. Along with the bikes, which sell for just under $2,000, the store will offer fitness and swim apparel from brands such as Beyond Yoga, VPL, Pret-à-Surf, and fun flip-flops from Havaianas. Also for sale, the thirst-quenching Jack's Stir Brew coffee and cold-pressed Pelotonic juice (peppery, lemony, healthy). Ahhh.

Cruciani C

28D Jobs Lane, Southampton; 631-204-5836, crucianic.com Remember those
(Credit: Cruciani C)

28D Jobs Lane, Southampton; 631-204-5836, crucianic.com

Remember those old school macramé bracelets? At Cruciani C, they've bettered them, and now these colorful, delicate lace jobs have become a craze sported on the wrists of luminaries such as Beyoncé, who Instagrammed herself on vacation wearing them, and other fashionable types, including Heidi Klum, Rita Ora and Bar Refaeli. They sell here for $13-$30 and go higher (of course!) when gold and diamonds get into the mix. There's also a selection of bags and leather goods.

ADVERTISEMENT

ADVERTISE HERE

Zimmermann

27 Newtown Lane, East Hampton; 631-304-6291, zimmermannwear.com Housed
(Credit: Zimmermann)

27 Newtown Lane, East Hampton; 631-304-6291, zimmermannwear.com

Housed in a charming stand-alone cottage, the Zimmermann sisters' (Aussies Nicky and Simone) store showcases some of the best swimwear around. The aura here is casual, fresh and a touch urban, and the goods include cleverly printed bikinis and maillots, coquettish playsuits and airy dresses and skirts. There are shoes, too (sexy lattice booties), and accessories. All sweet with a hefty dollop of spice.

Samantha Drew Interiors

88 Main St., Westhampton Beach; 631-941-4663, samanthadrew.com This
(Credit: Samantha Drew Interiors)

88 Main St., Westhampton Beach; 631-941-4663, samanthadrew.com

This summer outpost of interior designer Michelle Mancuso's East Setauket store is a swell resource for freshening up your Hamptons home with colorful pillows, bedding, trays, napkins and candles. Or redo the joint -- you can actually leave with a couch, no waiting; they have a deep stock. The mix is eclectic. "We go from super mod to super traditional," says Mancuso.

DASH

64 Jobs Lane, Southampton; dashboutiqueclothing.com The trendy merchandise
(Credit: Marjorie Robins / Newsday, Getty Images)

64 Jobs Lane, Southampton; dashboutiqueclothing.com

The trendy merchandise mix at this much-hyped Kardashian pop-up mirrors the other stores (Soho, L.A., Miami) and includes dresses, tunics and tops from Myne, Jen's Pirate Booty, Aryn K; Blank NYC jeans; swimwear brands Acacia and Eberjey; Sugar Bean and Jacquie Aiche jewelry and sunglasses from Wildfox and Dita. And just maybe Kourtney or Khloé Kardashian will assist you -- they're supposedly working at this 600-square-foot former art gallery this summer. Likely they'll have a film crew in tow.

Letarte

60B Jobs Lane, Southampton; 631-204-5777, letarteswimwear.com Aloha to
(Credit: Letarte)

60B Jobs Lane, Southampton; 631-204-5777, letarteswimwear.com

Aloha to Letarte, a small, classy swimwear boutique stocked with this Maui-based label that blends a tropical island vibe with global chic. They'll offer swimwear, sportswear, tropical-weight cashmere, after-sun skin care and Petite Letarte children's beachwear. The space will conjure the Hawaiian lifestyle with surfboards and coastal art.

Little Bird Foot Spa

135 Main St., Westhampton; 631-288-1128, littlebirdfootspa.com Dance all
(Credit: Little Bird Foot Spa)

135 Main St., Westhampton; 631-288-1128, littlebirdfootspa.com

Dance all night if you will, but trot on over to this lovely, new foot spa the next day for relaxing foot rubs and authentic Chinese foot reflexology ($40 for an hour). The place also offers facials and full-body massage and is the third of the Little Bird flock -- there's Little Bird Nail Salon in Hampton Bays and a Little Bird Healing Spa in Southampton.

ADVERTISEMENT

ADVERTISE HERE

Related Media

What: Fortunoff Backyard Store Where: 1189 Old Country 101 new stores on LI PROBLEM: Long floppy ends of belts SOLUTION: The 13 ways to solve everyday fashion issues EVA MENDES Actress Eva Mendes partnered with New 14 affordable celeb clothing lines