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East End style: Shopping in the Hamptons

Quick ReadSome mainstays have closed, but plenty of new shops have opened up for summer 2010 in the Hamptons.

Cynthia Rowley has opened a store in Montauk

Photo credit: Handout | Cynthia Rowley has opened a store in Montauk where, along with her runway looks, you'll be able to find cool surf attire, thanks to her collaboration with Roxy. Here a wetsuit, $225, and headband, $35.

The shopping forecast for the Hamptons seemed pretty grim earlier this month as a bunch of stores in the chichi shoppers' mecca, East Hampton, sat empty with brown paper-shrouded windows that once displayed pricey baubles, art, beachy designer apparel and more. And, ouch, it hurts when big luxury guns like Gucci pack up and leave, and strong resources such as Cole Haan and Calypso Home head out.

But...

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