Beauty in a box

Birchbox, a leading online beauty sampling service launched in 2010, sends out monthly goodie bags filled with sample-size bath and beauty products, each bag tailored to individual customers' needs, based on questionnaires they fill out. Samples are nothing new, and standard at department store makeup counters. But those from Birchbox -- and a growing list of competitors -- come straight to your door. In pretty wrappings.

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