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New study reveals kids choose to play with tablets, not toys
Forget the days of overflowing toy boxes. A new study reveals children are playing with tablets and other touch-screen devices more often than any other toy, including game consoles.
The survey conducted by The Michael Cohen Group (MCG) was presented at the recent Digital Kids Conference at Toy Fair 2014 in Manhattan. Researchers polled 350 parents of children ages 12 and younger. After touch-screen devices, kids are choosing game consoles, then dolls and action figures, play vehicles, arts and crafts, blocks and board games.
Researchers also measured parents' reactions to the study results and found only 10 percent believed that touch screens were "always" toys. The majority (58 percent) believed they were "sometimes" toys and 32 percent believed they were "never" toys.
Fifty-three percent of parents said the most popular type of touch-screen gaming was educational, followed by music (50 percent) and free play (49 percent).
Additionally, 7 percent of children 8 years old and younger own their own tablet, according to a recent Common Sense Media survey.