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Bobbi Brown on 'The Pretty Powerful Campaign,' her sons and more
For the second year in a row, Bobbi Brown Cosmetics has launched "The Pretty Powerful Campaign for Women & Girls" through a partnership with Girl Rising, the global social action campaign for girls’ education. The goal is to raise awareness for the importance of girls’ education in an effort to remove barriers such as early and forced marriage, domestic slavery, sex trafficking, gender violence and discrimination, lack of access to health care, and school fees.
Bobbi Brown Cosmetics’ new product -- Pretty Powerful Mascara -- is available in a limited-edition tube in the brand’s signature pink featuring the campaign’s logo. Every cent of the retail price of the Pretty Powerful Mascara will be donated to The Girl Rising Fund, which drives resources to effective girl-empowerment programs in the developing world. Celebrity Baby Scoop recently caught up with Bobbi Brown to talk about the campaign and family life with her three sons.
Q. In today’s world where girls can be perceived as being bossy in leadership roles, how does the Pretty Powerful campaign work to dispel that stereotype? What role does confidence play in a girl's ability to realize she can make a difference in her family and community?
Pretty Powerful is a campaign that focuses on confidence and sharing women’s stories. It started with empowering women and girls through makeup — the idea that all women are beautiful without makeup, but by using the right makeup to accentuate the qualities that make them unique, they exude confidence, which is Pretty Powerful. That philosophy has evolved into one of empowering women and girls through education. I can’t think of anything that makes a woman or girl more confident than being educated, and therefore, able to care for herself and for her family. To me, that is Pretty Powerful.
Q. How can we support The Girl Rising Fund in our local communities? What is your fundraising goal over the next two years to fund this global initiative?
There are a number of ways to support the The Pretty Powerful Campaign for Women & Girls and The Girl Rising Fund. First, you can spread the word. Host a screening of the documentary and invite your family, friends and community. We need to raise as much awareness as possible about the 65 million girls missing from classrooms around the world. Second, you can purchase the Pretty Powerful Mascara at counters or on bobbibrowncosmetics.com. It’s our best-selling Everything Mascara formula, in a limited edition pop-of-pink tube. Every cent of its $25 selling price in the U.S. will be donated to The Girl Rising Fund. Third, you can make a donation directly to The Girl Rising Fund at girlrising.com. Every donation helps -- for example, just $13 will provide an Ethiopian girl with a uniform, books and school supplies.
Q. You keep a full schedule, yet you make your family your No. 1 priority. What advice would you share with other career-minded moms about striking balance between work and family?
It’s all about finding a balance that works for you. For me, family always comes first. I spend two days a week at my office in Manhattan and three days a week at my office in Montclair, N.J., which is where I live. When I’m not working, I love to spend time with my family and I always make time for important life events. The key is to find a healthy and happy balance and to prioritize. If you know what’s important to you, you will always make the right decisions.
Q. You have three sons, Duke, Dylan and Dakota. What do they think of the work you are doing through the Pretty Powerful campaign? What life lessons do you want them to take away from the work you are doing to impact the world in such a powerful way?
I hope they always remember to be kind and respect others, no matter who they are. Also, that nothing is more gratifying than giving back.
Q. Tell us about being a mom. Did motherhood change how you look at the world?
Becoming a mother is like putting on glasses for the first time -- your priorities become very clear. Your perspective shifts and you want to make the world a better place for your children. It’s the hardest but most rewarding job you’ll ever have.
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