Life on Long Island
'LOVE' is on the way
Earlier this month, the ownership of Sugar Dining Den and Social Club had commented on whether the venue would be returning, as the very-popular restaurant and nightclub (located at 246 Voice Rd. in Carle Place) had unexpectedly closed its doors in early July. At that time, co-owner Brian Rosenberg had described the closure as necessary for “refurbishment” — but added that there would also be some “big surprises.”
As it turns out, one of those “surprises” has been revealed: the name “Sugar” is no more.
Rosenberg, who had been — up until recently — keeping the future of his establishment a secret, announced yesterday (Wednesday, Aug. 21) that along with a complete makeover, the spot (that he co-owns with entrepreneur Randy Narod) is to be designated as “LOVE.”
When asked about the reasoning behind rebranding a venture that was apparently flourishing, Rosenberg said he believes it’s wrong to “hang on too long until you're not relevant,” adding he feels it’s always a good plan to “close with a packed room.”
The launch of the new venue is slated for mid-September, and while most other details of the transformation remain guarded — with announcements regarding DJs and live performances still yet to be made — when considering the management’s prior efforts concerning Sugar, LOVE is likely to open with much fanfare.
*LOVE will have its grand opening on Thursday, Sept. 26.